
“Sustainable, eco-friendly, circularity, biodegradable….” It seems like there’s a new word popping up in this field everyday. We have to admit, we got lost in the sustainable word jungle too — but once you learn the basics, it’s much easier to understand the differences between each terminology, and avoid falling for greenwashing tricks. Below is a list of frequently-used terminologies and key concepts relating to circularity and sustainability — you will find them often in our articles and social media, and now you know what they all mean.





















We hope this list helps you to navigate the circular world better, and guides you towards making conscious purchases.